Free Ebook Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate, by Amy Jo Martin

Free Ebook Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate, by Amy Jo Martin

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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate, by Amy Jo Martin

Free Ebook Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate, by Amy Jo Martin

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Amazon.com Review

Q& A with Author Amy Jo Martin How did social media become such a passion for you? My desire to innovate, to do what hasn't been done before. There were no rules when I was experimenting and I found that invigorating. Your high-profile clients like Shaquille O'Neal and Tony Hsieh have had huge success with social media. But do these strategies really work for lesser-known people and companies? Absolutely, everyone has a personal brand. From students to mom-and-pop stores to the President of the United States and everyone in between. It's all about delivering value when, where, and how your audience wants to receive value. For example we have worked with A-List celebrities like Dwayne "The Rock" Johnson and high-profile brands such as DoubleTree by Hilton, but also small businesses like my mom's bed and breakfast, Copper Canyon Lodge in South Dakota. You're constantly on the move. Was it hard to slow down and write a book? I found myself writing in the most diverse locations--from boats to airplanes, at my family cabin, and on the elliptical machine. It was an amazing exercise in re-learning the art of focusing for lengthy durations of time. Our society encourages and rewards multi-tasking, but when it comes to sitting down and writing words on a page, there is no such thing as multi-tasking. The best reprieve is a simple "Ready, Set, Pause." If we continuously work toward training our minds to reset, we'll be ahead. The muscles we exercise when taking a temporary pause strengthen, and eventually the value and ROI of a four-minute pause can be condensed into 30 seconds. Every day my life managing director (a.k.a. my magical assistant) schedules an eight-minute "meeting" during which I have to stop working, put on my headphones, and listen to music from my "Innovate Your Life" playlist. The value in taking this eight-minute meeting has been unbelievable. What's the most fun you've ever had with social media? We held a Twitter hashtag battle between the Chicago White Sox and Cleveland Indians during a game and positioned the fan bases to face off against each other for the sake of charity. For every use of a hashtag, one dollar was donated by the teams to their team charitable foundations. The amount of excitement, engagement and participation was incredible and unexpected. People who weren't even MLB fans were participating in the conversation just for the sake of the greater good. That was when I realized social media channels have massive greater good potential. What's with the jetpack? I just always wanted one. It seems like the original jetpack era was a time when people would look at jetpack believers and just shake their heads, dismissing that the idea could ever work. People would laugh at them. That's how I felt years ago when I'd advocate for social media in the boardroom and my superiors and colleagues would tell me it was just a fad.

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From the Inside Flap

Renegades Write the Rules Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But few reveal the sometimes counterintuitive rules of creating true worth that is unique to the social space—you must continually deliver value when, where, and how people want to receive it. In Renegades Write the Rules, author, founder, and CEO of Digital Royalty Amy Jo Martin shares her indispensable insight into this value-creation potential. Having pioneered how brands can be humanized and monetized, she demonstrates how social media has changed the face of how individuals and organizations innovate. Martin not only reveals the strategies behind the social media sensation of today's top celebrities, brands, and sports icons that she helped build, she also demonstrates how anyone (or any company) can build a loyal and lucrative digital influence. They can do this, she says, by bucking previous assumptions and embracing their inner renegade, and she shows them how, step by step, with the eight essential Renegade Rules: Rule 1: Be the Media Rule 2: Show Some Skin Rule 3: Unmask Your Motives Rule 4: Get Comfortable Being Uncomfortable Rule 5: Ask Forgiveness Rather Than Permission Rule 6: Consensus Is the True Authority Rule 7: There's a New ROI in Town Rule 8: The Act of Good Can Be Scaled In addition to the eight Renegade Rules, the book is filled with behind-the-scenes success stories from noteworthy celebrities such as Shaquille O'Neal, Dwayne "The Rock" Johnson, and Dana White, as well as iconic brands including Nike, FOX Sports, and DoubleTree by Hilton. As you will see, the people and entities in these pages have amplified their following exponentially and monetized their brands beyond what they could have accomplished with traditional marketing. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. With Renegades Write the Rules you will learn how to apply the basic law of social media success: Humans connect with humans, not logos.

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Product details

Hardcover: 224 pages

Publisher: Jossey-Bass; 1 edition (October 2, 2012)

Language: English

ISBN-10: 9781118340516

ISBN-13: 978-1118340516

ASIN: 1118340515

Product Dimensions:

6.3 x 0.8 x 9.3 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

29 customer reviews

Amazon Best Sellers Rank:

#809,819 in Books (See Top 100 in Books)

Ms. Martin has enjoyed tremendous success using Twitter to connect with fan base for her clients who are mostly sports figures or sports franchises. She is known as "The Twitter Queen." Engaging fans through social media, mostly Twitter, has propelled her clients, who include Shaquille O'Neal, to tremendous success. Ms. Martin promises to explore both of these and more celebrity-franchise-as-brands in greater detail. I found Renegades Write The Rules highly readable but short on significant substance. As I read, although I was entertained by her stories of celebrities from the sports world who are her primary customers, I became aware that she was holding real information. For this reason, I feel her work falls short of being a definitive social media guide. Fans of sports celebrities might enjoy it tremendously.Ms. Martin's book is not broken down into chapters. She presents rules. There are eight of them in the book as subject headers. She has rules like Be The Media, Show Some Skin, Get Comfortable Being Uncomfortable. One of the things Ms. Martin does well in many of her examples is juxtaposition and she does this to illustrate these rules, contrasting successful and not-so-successful branding. Although she mostly uses the phrase "social media", she mostly means Twitter. Most of her illustrative examples are outlines of Twitter campaigns with a minor mention of Facebook every now and then.Ms. Martin makes a convincing case for success in social media marketing requiring a management team willing to engage and alter some of their thinking. She offers kernels of wisdom, such as considering ROI not just to be "return on investment" but also "return on influence". Over and over she makes her case for the most successful campaigns coming from brands where upper management embraced the concept of employing social media (and she means Twitter) to exchange ideas with customers.The book lacked specifics for my tastes, the reason for that becomes clear when one gets to the end of the book. This book leaves you wanting more and Ms. Martin is ready to offer that in her online university, Digital Royal University! Here one can take classes in such subjects as The Art of Social Media Event Activation and Emerging Platforms. This entire book appears to be an advertisement, albeit a highly enjoyable one.

Amy Jo Martin's book was not an epiphany for me, it was a confirmation. I have a social media agency that also does crisis communications and social media training and have long been trying to fit my style of leading into the current social media strategy mold: this is how you get more followers, this is where you should be (Facebook, Twitter, Instagram), etc. This book helped me realize that my foundation was correct--I know how to write & implement marketing plans based on measurable goals, I know how to measure, I know that people connect with people, not logos. Amy's book helped me to realize that my instincts were right, and to go ahead and embrace the innovative side of marketing. Don't get me wrong, this book is loaded with high end practical social media marketing advice, but it won't excite everyone. If you're a follower, or always wanting to do the safe (same) thing, you probably won't get it. But if you feel you are a bit of a renegade and believe that failing fast leads to bigger success, this book is for you. An inspiration for renegades everywhere.

I wanted to share with Amazon visitors my review via the "I'm Reading" (Facebook app). "It's a risky thing to embrace social media, but the truth is that nothing worth doing is without risk." For those still sitting on the fence when it comes to using social media, you will enjoy and profit from Amy Jo Martin's book. An insightful comparison: "A home with hundred-year-old heart pine flooring is more ... valuable than one with laminate .... the value of social media is in the bumps, nicks and bruises that give your brand its unique humanity." Numerous examples of successful social media campaigns (with a focus on sports, but not exclusively), are provided; I found them eye-opening. I come to social media from a nonprofit perspective, and recently spoke at a conference full of skeptics. This book is refreshing with many lessons to be learned from real life. To whit, "Ultimately, people don't buy what you do; they buy why you do it."

In April 2016 I read a thought leadership article that discussed how it took the world 25 years to understand electricity, and how to leverage it for growth, innovation and opportunity. The article then spoke to how we are currently in the same space with digital and social media. Amy Jo Martin and Digital Royalty are the exception. Not only did they immediately grasp the power of digital platforms, they also pioneered how brands / people / products could leverage social media environments, and more importantly, how social and digital environments could shape brands / people / products. It's an absolute must read for entrepreneurs to CEOs and everyone in between. It's as relevant today, if not more, than when it was written in 2012, can't recommend enough.

valuable info regarding social mediagreat audiobookmust read/listen for businesses and individuals wanting to keep up with the digital worldgreat share of personal experiences with notable personalitiesthank you!

used this for school

Good boo about twitter and how to utilize social media. You can also go to the website http://digitalroyaltyuniversity.com/course/8-royal-rules-part-1/ and get most of what is in the book for free. Also check out the youtube videos they have and you should be able to do what is in this book for free. Still a good buy though if you want to read.

Not only will this book guide you through the purpose of social media, it inspires creativity on a Multitude of levels, generating purpose for anyone seeking to use social media as a tool! Great read, Amy!

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